Christmas cards for your clients
A client card is a small chance to be a person instead of an invoice. Most businesses send one in bulk, which is fine, as long as it does not read like a mail merge. A short, warm note that mentions the year you shared reads better than a generic greeting with a logo.
Write one line that sounds like you, thank them for their trust, and wish them a restful break. For the clients who matter most, change a sentence or two so it is clear a real person wrote it. Each card goes out as a link by email or text, and it can be scheduled for the morning of the 25th or for the last working day before the office closes.
A Proper Break
A Restful Christmas
A Small Thank You
A Year Well Worked
Good Company
Grateful for You
It Was a Pleasure
Room at Our Table
Thank You for Choosing Us
The Year Ahead
Warm Wishes
With Thanks
A Small Kindness
The Next Chapter
Christmas Morning at the Beach
Santa Comes by Surfboard
Christmas under the Gum Trees
Kangaroos at Christmas Twilight
Christmas on Sydney Harbour
Backyard Cricket Christmas
Koala Christmas in the Flowering Gums
Carols by the Sea
The Coastal Christmas Table
Christmas in the Red Centre
Cockatoo Christmas Morning
Presents by Paddleboard
Christmas Lights in the Bush
Christmas at the Surf Club
Wombats at Christmas Dusk
Tropical Christmas Evening
Christmas on the River
Little Penguins at Christmas Twilight
The Native Christmas Tree
Christmas Fireworks by the Sea
The Christmas Door
Candlelit Christmas Eve
The Grand Christmas Tree
Stockings by the Fire
Holly and Gold
Christmas Bells
Home Through the Snow
The Festive Table
Midnight Sleigh
Robins at Christmas
The Nutcracker’s Watch
Christmas Morning
Wreath on the Gate
Carols by Candlelight
10 things to write inside
Swap in their name. Change anything that doesn’t sound like you.
- sweet Thank you for your trust this year, [first name]. It has been a pleasure to work with you. Wishing you and your team a restful Christmas and a good start to the new year.
- sweet [first name], we appreciate your business and your patience. Thank you for a good year. Merry Christmas to you and everyone you care about.
- sweet Merry Christmas, [first name]. Thank you for the work, the feedback and the trust. We look forward to what next year brings.
- sweet From all of us, [first name], thank you. It has been a good year working with you. We hope you get a proper break.
- funny Merry Christmas, [first name]. We will be offline until the new year. If something is truly on fire, call the fire brigade.
- funny [first name], thank you for another year of reasonable deadlines and only the occasional urgent request on a Friday afternoon. Enjoy the break.
- funny Our office is closed, [first name], and the phone is in a drawer. We will be back when the leftovers run out.
- quiet Thank you for your support this year, [first name]. Wishing you a peaceful Christmas.
- quiet [first name], we're grateful for your trust. Merry Christmas to you and your team.
- quiet Happy Christmas, [first name]. Thank you for a good year together.
Questions people ask
What should a business write in a Christmas card to clients?
Thank them for something specific from the year, wish them a good break, and say when you will be back. Keep it brief and warm. Avoid pitching a new service or mentioning prices. The card is a thank you, and it works best when it is only that.
Can I send a Christmas card to many clients at once?
Yes. Pick a card, write the inside message with their first name, and send each as a link by email or text. You can write a different line for different groups, such as long-standing clients and newer ones, so the batch still feels personal.
Is it appropriate to send a funny card to a client?
It depends on your relationship. A light, dry joke about the holiday shutdown suits most clients you already know well. For a new client or a formal industry, choose a sweet or quiet card. Keep the humour about the break, never about their business.